5 New Statistics for Business Instagram Stories
The latest update on Instagram features analytics for Business Accounts Stories. This update is not available yet for personal accounts, even though the insights are very important. It showcases how effective an Instagram story can be and how users can relate to it. Those insights are presented at the stories section. Before you could only see the viewers and the number of views from the tagged location.
We are sharing with you an example from our Instagram account
a story that was posted during this week:
Insights section of stories presents:
1. Impressions
The number of times this photo - story was seen.
2. Viewers
The number of accounts that saw this photo - story.
3. Replies
The number of replies to this photo - story. Direct messages that were sent to the business account as a reply to that specific story
4. Swipes
The number of swipes away from your photo - story. Instead of watching the story - photo till the end of the seconds sessions the swiped away from it earlier.
5. Stickers On This Photo
The names of the stickers used in the photo - story: hashtag words & location (geotag). The number of the taps shows how many times the stickers were pressed (tapped) by followers.
These insights are shown on the stories section only for the 24 hours each photo - story is visible. In order to access the analytics of each story afterwards, you need to go to the Insights section, and press ‘See More’ under ‘Stories’ section.
Business Advice
It is important to record and evaluate these statistics. They can be very helpful to understand your audience and build more effective posts, ads and stories on Instagram.
You can compare the stories by their insights, but also throughout the time, as your followers grow.
The stickers and the location of the story remain important. It is another way of getting reputation around the Instagram users.
Swipes may seem as a negative insight, but many users do not have the time to view all their stories everyday. Think of how many times you swipe away the stories you watch.
Replies represent bigger engagement with followers. A way to increase that number is by asking questions.
